NORTHEAST SKI AND CRAFT BEER SHOWCASE ANNOUNCES ALL-NEW BLACK DIAMOND DIG

Exhibitor space sold-out for newly expanded winter sports and craft beer event, Nov. 4-6 at the Empire State Plaza Convention Center

Advance tickets now available at northeastskishow.com for 20 percent discount; discount vouchers also available at participating Dunkin’ Donuts restaurants

ALBANY, NY; – The Northeast Ski & Craft Beer Showcase, presented by Alpin Haus, today announced an all-new attraction for the 2016 edition of the event: the Northeastern Fine Jewelry “Black Diamond” Dig.

Skiers, snowboarders and winter sports fans who attend the Northeast Ski & Craft Beer Showcase on the final day of the event, Sunday, November 6, will have the chance to win a one carat diamond, courtesy of Black Diamond Partner Northeastern Fine Jewelry. All proceeds from the Northeastern Fine Jewelry “Black Diamond” Dig will benefit the United States Marine Corps Reserve Toys for Tots holiday collection drive.

The first 500 guests attending the Northeast Ski & Craft Beer Showcase on Sunday will also receive free lift tickets to Belleayre Mountain, Catamount Ski Area, Gore Mountain, Hunter Mountain, Oak Mountain, West Mountain, Whiteface Mountain and Windham Mountain, courtesy of I Ski NY (subject to change; see website for details).

The Northeast Ski & Craft Beer Showcase, formerly known as the Albany Ski & Snowboard Expo, will feature high-quality winter sports gear and equipment, including skis, snowboards and accessories from the industry’s leading retailers and manufacturers; showcase exhibits from the finest mountain resorts across the Northeast; and the BrewCentralNY.com Craft Beer Garden. This year’s Showcase will also include for the first time a line-up of snowmobiles and ATVs designed for winter exploration.

The Northeast Ski & Craft Beer Showcase will take place at the Empire State Plaza Convention Center on Friday, November 4 through Sunday, November 6. Advance discount tickets are available for $8 online at northeastskishow.com. Children 12 and under accompanied by an adult are admitted free.

Northeastern Fine Jewelry “Black Diamond” Dig to benefit Toys for Tots

Guests who are interested in participating in Sunday’s Northeastern Fine Jewelry “Black Diamond” Dig may enter for a $20 donation to the Toys for Tots Foundation, which is administered by the United States Marine Corps Reserve to distribute toys to children and families in need during the holiday season. Each entrant, in return, will be guaranteed a minimum of a $25 gift card to Northeastern Fine Jewelry. Entry forms will be available at the event on Sunday beginning at 10 a.m.

Each entry will qualify the participant to receive a pouch containing a gemstone that will correlate to either a $25 or a $50 gift card to Northeastern Fine Jewelry. One pouch will contain a clear gemstone to signify the winner of the diamond.

The Northeastern Fine Jewelry “Black Diamond” Dig will get underway at 2 p.m. Entrants must be present to win. Multiple entries per person are permitted. Limited to 150 total entries.

Donations of new, unwrapped toys for this year’s Toys for Tots collection drive will also be accepted at the Northeast Ski & Craft Beer Showcase on Sunday.

“Diamonds are not only a significant token in the world of jewelry, but they are also a well-known marker in the ski and snowboarding industry. We are excited to offer winter sports fans the opportunity to win a beautiful one carat diamond at this year’s showcase,” said Northeastern Fine Jewelry President Ray Bleser. “We encourage individuals to join us on Sunday afternoon as we award a very special diamond to one lucky person while supporting the Toys for Tots program.”

Northeastern Fine Jewelry is the leading independent jeweler in the Capital Region with stores in Albany and Schenectady. Visit nefj.com for store locations, hours and holiday gift ideas.

Newly expanded BrewCentralNY.com Beer Garden to highlight tradition of craft beverages in Central New York all three days of the show

This year’s Northeast Ski & Craft Beer Showcase will feature the BrewCentralNY.com Beer Garden. Operating hours are from 4 to 8 p.m. on Friday; noon to 4 p.m. on Saturday and noon to 4 p.m. on Sunday.

The BrewCentralNY.com Beer Garden will highlight the tradition of craft beverages in Central New York by showcasing a selection of breweries from the region, including 1911 Cider; Brewery Ommegang; Empire Brewing Company; Good Nature Brewing; and Saranac Brewery. Attendees will have the opportunity to meet representatives from Brewery Ommegang, Empire Brewing Company and Saranac Brewery on Saturday from noon to 4 p.m.

In addition to selections from Central New York, guests will be invited to enjoy tastings from other local and regional breweries, including Adirondack Brewery, Brown’s Brewing Co., and Magic Hat Brewing Company.

The tasting will also feature winter-themed food samples, such as chili and mac-n-cheese, from Mazzone Hospitality.

Tastings are $5 for five sampling tickets, which can be used in any combination for selections of craft beer and food. Sampling tickets are available for purchase separately with paid admission to the Northeast Ski & Craft Beer Showcase. Must be at least 21 years old; valid ID required upon entry to the beer garden.

The BrewCentralNY.com Beer Garden will also feature live entertainment from guitarist James Rissacher on Friday night; solo acoustic performing artist Dan Mason on Saturday; and Annie in the Water’s Looping Acoustic Set on Sunday.

Showcase to offer special lift ticket promotions to New York and Vermont mountains

The Northeast Ski & Craft Beer Showcase will provide winter sports fans with a cost-effective way to hit the slopes this season with three days of lift ticket offers to various New York and Vermont mountains.

The first 500 guests attending the event on Friday will receive two-for-one lift tickets to Vermont’s most popular mountains, including Bolton Valley, Bromley Mountain Resort, Magic Mountain, Mount Snow, Smugglers’ Notch, and Stratton Mountain Resort (subject to change).

The first 500 guests attending the event on Saturday will receive two-for-one lift tickets to New York mountain resorts, courtesy of I Ski NY. Participating mountains include Belleayre Mountain, Catamount Ski Area, Gore Mountain, Hunter Mountain, Oak Mountain, West Mountain, Whiteface Mountain and Windham Mountain (subject to change).

The first 500 guests attending the Northeast Ski & Craft Beer Showcase on Sunday will receive free lift tickets to the aforementioned mountains in New York, also courtesy of I Ski NY.

Lift ticket vouchers are strictly limited to one per customer with full paid admission. On Friday and Saturday, each person in each party will receive a two-for-one lift ticket voucher to a different mountain. On Sunday, up to two people in each party may receive a free lift ticket voucher to the same mountain. Restrictions and blackout dates apply. Visit northeastskishow.com for details.

Pre-Season Savings on Top Winter Fashion, Apparel and Equipment

The Northeast Ski & Craft Beer Showcase will also offer skiers and snowboarders an opportunity to survey and shop for high-quality winter sports equipment, gear and fashion from the industry’s leading retailers and manufacturers. A new addition to this year’s show is a line-up of snowmobiles and ATVs designed for winter exploration.

Skiers and snowboarders will enjoy early season discounts from Alpin Haus on top cold weather fashion brands, including clothing and accessories from The North Face, Under Armour, Patagonia, Karbon, Obermeyer, Roxy, Spyder, Hunter and UGG.

Retailers will also offer deals on leading industry equipment from top manufacturers, including K2, Atomic, Nordica, LINE, Blizzard and Tecnica. Additionally, Alpin Haus will showcase the Hawx Prime, a new state-of-the-art boot from Atomic.

In addition to top brands from Alpin Haus, the Northeast Ski & Craft Beer Showcase will feature gear, equipment and apparel from Potter Brothers Ski & Snowboard Shops, Steiner’s Sports, and other major retailers.

This year’s show will also include the debut of Off Road Avenue, powered by Seymour’s Motorized Sports, featuring the latest snowmobiles and ATVs from top manufacturers, including Ski-Doo, Cam-Am and Suzuki.

Hannaford Family Fun Zone to feature ELITEAM Fitness Challenge, presented by Oak Mountain and I SKI NY

The next generation of winter sports fans is invited to enjoy the Hannaford Family Fun Zone all three days of the event. The family-friendly area will feature a variety of free activities for youngsters, including the ELITEAM Fitness Challenge, presented by Oak Mountain and I SKI NY.

The simple and fun obstacle course invites children of all ages and fitness abilities to test their strength, endurance and coordination while experiencing training routines to meet their needs on the slopes. Upon completion of the interactive area, participants will receive feedback and hands-on tips from fitness coaches and can compare their scores to those of U.S. Ski Team athletes and big mountain riders.

The obstacle course is one element of the ELITEAM Conditioning Camps for young athletes, which was created by two-time Olympian Doug Lewis who competed on the World Cup Downhill circuit for eight years. He is currently actively involved in the ski industry as a coach, trainer, product consultant, journalist and racer.

Jiminy Peak Mountain Resort and Bromley Mountain will host Riglet Park at the Hannaford Family Fun Zone. The indoor attraction is designed to introduce young children to the sport of snowboarding. Kids can simulate the experience with a snowboard and helmet as they are pulled through a series of obstacles by experienced instructors.

Children will also enjoy free face painting with Tiny Tots Tea Room on Saturday and Sunday from noon to 4 p.m.

Additionally, Hannaford Supermarkets will educate winter sports enthusiasts on best practices for maintaining health and wellness during the cold weather months. Pharmacists will be on-site to consult with guests and administer flu shots (separate fee applies). Health and wellness giveaways will also be available for guests.

Northeast Ski & Craft Beer Showcase

The Northeast Ski & Craft Beer Showcase, presented by Alpin Haus, will take place at the Empire State Plaza Convention Center on Friday, November 4 from 4 to 9 p.m.; Saturday, November 5 from 10 a.m. to 6 p.m.; and Sunday, November 6 from 10 a.m. to 5 p.m.

Advance discount tickets to the Northeast Ski & Craft Beer Showcase are available for $8 online at northeastskishow.com. Tickets are $10 at the door. Children 12 and under accompanied by an adult are admitted free. Online ticket sales end at 10 a.m. on Friday, November 4.

Discount ticket vouchers which offer $2 off the full price of admission are available at participating Dunkin’ Donuts restaurants throughout the Capital Region. Vouchers are redeemable in person only at the Northeast Ski & Craft Beer Showcase box office.

The Northeast Ski & Craft Beer Showcase is presented by Alpin Haus with support from longstanding partners Hannaford Supermarkets and Dunkin’ Donuts. Additional support is provided by BrewCentralNY.com, Seymour’s Motorized Sports, Marriott TownePlace Suites, Northeastern Fine Jewelry, DeCrescente Distributing Company, and I SKI NY.

For more information about the Northeast Ski & Craft Beer Showcase, visit www.northeastskishow.com; like Northeast Ski & Craft Beer Showcase on Facebook or follow on Twitter @NESkiShow.