(Clifton Park, NY) – Mazzone Hospitality has partnered with SparkShoppe!, a new START-UP NY firm that specializes in branding, digital marketing and analytics, to connect with a new generation of consumers. The strategic partnership will enhance Mazzone’s overall marketing plan and focus on digital communication and analytics.

“The way our customers make decisions about their life events, dining and entertaining is changing,” said Angelo Mazzone, owner of Mazzone Hospitality. “We need to continue to engage with them so that our brand stays relevant and meaningful in the decision making process.”

Mazzone Hospitality is the largest catering and restaurant company in the Albany area. It operates a number of restaurants, including Angelo’s 677 Prime in downtown Albany, Aperitivo Bistro in Schenectady, Prime at Saratoga National and its newest Saratoga Springs restaurant, Fish at 30 Lake. The company attributes its success to understanding the needs of their customers and exceeding expectations by delivering flawless and memorable experiences.

“We are working with the Mazzone Hospitality team to build a brand vision that employs the most effective platforms for engaging with consumers as they make key decisions on life events, business functions as well as upscale and casual dining. The communication strategy must evolve as consumers adopt new technologies” said Heidi Reale, founder of SparkShoppe!

Ed Lewi Associates, located in Clifton Park, will continue to serve as the public relations firm of record for Mazzone Hospitality. For the past decade, Ed Lewi Associates has handled media relations, community relations and communications efforts for the Mazzone Hospitality brand.

The SparkShoppe team offers a broad set of core competencies that bring a total marketing solution to its clients. These include marketing strategy, shopper and digital marketing, brand management, content management strategy and consumer insights.

SparkShoppe, LTD was recently accepted into the START-UP NY Program in a partnership with the University at Albany.  START-UP NY incentivizes new businesses to take root in New York State or existing NY businesses to relocate or expand within the state, in partnership with a New York State college or university, in an effort to create new jobs and contribute to the economic development of the local community.


About Mazzone Hospitality

Mazzone Hospitality owns and operates several of the Capital Region’s premier restaurants and banquet halls including: Glen Sanders Mansion in Scotia featuring Angelo’s Tavolo, two ballrooms and an inn; Aperitivo Bistro, a dynamic wine bar and bistro adjacent to Proctors in Schenectady; Angelo’s Prime Bar + Grill, a casual and modern bar and grill in Clifton Park; TALA, An American Bistro, featuring an eclectic mix of stylized entrees and a spa menu; and Angelo’s 677 Prime, an upscale steakhouse and wine bar in the heart of the theater district in Albany. Mazzone Hospitality also owns and operates Prime at Saratoga National, an upscale steakhouse modeled after Angelo’s 677 Prime, located on the grounds of Saratoga National Golf Club and its newest Saratoga Springs restaurant, Fish at 30 Lake. Through its PRIME Business Dining division the company oversees corporate dining operations for M+W Group at The Foundry; GLOBALFOUNDRIES; PRIME @ 107; Ayco Café; Golub Headquarters; and the SI Group. The company operates and manages the historic Parker Inn & Suites in downtown Schenectady and also oversees the catering operations at the Hall of Springs, Key Hall at Proctors, and caters private weddings, fundraisers, and corporate or social events. For more information about Mazzone Hospitality, call 518-374-7262 or visit       

About SparkShoppe, LTD

Based in Albany, NY SparkShoppe is a marketing and communications group with an expertise in marketing strategy, shopper and digital marketing, branding and insights. The team is comprised of seasoned marketing and communication professionals with extensive experience in the retail and packaged goods industries, as well as digital technologies.  SparkShoppe is a StartUP NY Corporation partnered with the University at Albany. For more information, visit

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