GREAT AMERICAN MILK DRIVE AT HANNAFORD SUPERMARKETS TO BENEFIT MERRIMACK VALLEY FOOD BANK

Hannaford Supermarkets participating in Great American Milk Drive via customer donations

BOSTON, MA – Hannaford Supermarkets will partner with the New England Dairy Promotion Board to benefit local families in need during the Great American Milk Drive on Sunday, October 25 from 11 a.m. to 3 p.m.

Shoppers who purchase an extra gallon of milk will have the opportunity to donate it directly to the Merrimack Valley Food Bank at participating Hannaford locations in Massachusetts throughout the afternoon. The participating stores are Drum Hill Shopping Center in Chelmsford; 301 Pleasant Street in Dracut; and 777 Rogers Street in Lowell.

The Great American Milk Drive is a national initiative aimed at providing highly desired and nutrient-rich milk to hungry families who need it most. The local effort benefits the Merrimack Valley Food Bank and involves Hannaford Supermarkets, the New England Dairy Promotion Board’s Must Be the Milk program, and New England dairy farmers.

“Events like this one have resulted in the direct donation of hundreds of servings of milk for food banks across the region,” says Jill Monti, Regional Marketing Manager for New England Dairy Promotion Board. “This initiative is supported by dairy farmers across New England who are committed to getting more nutritious milk to families who are facing food insecurity through The Great American Milk Drive.”

“Hannaford is committed to helping fight hunger in Massachusetts through regular product and financial donations, as well as partnerships such as The Great American Milk Drive,” says Eric Blom, Hannaford spokesman. “The milk donated by Hannaford customers through this event will make a real difference in the lives of our neighbors who are struggling to provide their families with nutritious meals.”

Amy Pessia, Merrimack Valley Food Bank Executive Director said, “We are thrilled to partner with the New England Dairy Promotion Board and Hannaford for this initiative, which will enable families to enjoy nutritious milk that will be purchased from our valued partner, Hannaford Supermarkets.”

About Hannaford Supermarkets

Hannaford Supermarkets, based in Scarborough, Maine, operates 188 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. All Hannaford stores feature Guiding Stars, America’s first storewide nutrition navigation system, and most stores have full-service pharmacies. Hannaford employs more than 26,000 associates. Additional information can be found at www.hannaford.com.

About Merrimack Valley Food Bank

The Merrimack Valley Food Bank is a community-supported 501C-3 non-profit organization that provides nutritious food and personal care items to emergency feeding programs serving the low-income, homeless and hungry. It is one of four food banks in Massachusetts that serves food pantries, shelters and meal programs that in turn, serve individuals and families. Visit www.mvfb.org for more information.

About Must Be The Milk
What makes New England so special?  Must Be The Milk!  Must Be The Milk is an initiative of New England Dairy Promotion Board.  The goals of the campaign are to educate New Englanders about dairy farming and encourage them to purchase local milk and dairy products.  Learn more at MustBeTheMilk.com.