Donation from Dunkin’ franchisees will support coaches and volunteers at new league for individuals with developmental disabilities during inaugural season in Rochester

ROCHESTER, NY – Dunkin’ is celebrating “Pay It Forward Day” by donating $2,500 in gift cards to the coaches and volunteers supporting the inaugural season of Alternative Baseball, a new athletic league in Rochester designed to support individuals with autism and other developmental disabilities.

“Pay It Forward Day” is a global celebration taking place on April 28 which encourages people to perform random acts of kindness and spread goodwill throughout the community. Western New York Dunkin’ franchisees are paying it forward to the Alternative Baseball Organization by supplying gift cards for the coaches and volunteers who dedicate their time to create an authentic baseball experience for teens and adults with developmental disabilities.

“Dunkin’ is honored to pay it forward to the volunteers at Alternative Baseball who are working hard to bring the wonderful experience of team sports to teens and adults in the Rochester community,” said Eric Stensland, Field Marketing Manager for Dunkin’. “We are proud to support all of the volunteers who are stepping up to the plate to help every member of our community enjoy America’s favorite pastime. Dunkin; is thrilled to support this wonderful organization and appreciate everything they do to keep our community running.”

After successfully establishing teams in Buffalo and Watertown, Alternative Baseball plans to kick off its first season in Rochester with practices beginning in early May. The league’s games are played using professional baseball rules, allowing league participants to develop important physical and social skills that can be used on and off the baseball diamond.

“The Alternative Baseball Organization would like to thank our Western New York Dunkin’ franchisees for celebrating ‘Pay It Forward Day’ by supporting everyone who will help us keep this league running,” said Alternative Baseball Organization Rochester Region General Manager Nate Gross. “This wonderful donation of $2,500 gift cards will be a tremendous help with recruiting players, coaches, umpires and volunteers who can help us assist those with developmental disabilities play ball. Dunkin’ is a great supporter and we can’t wait to kick-off our inaugural season in Rochester later this spring.”

Alternative Baseball was originally founded by Taylor Duncan in 2016 and has steadily expanded with more than 80 teams now in operation across 30 states. The league is currently looking for coaches, umpires and volunteers in the Rochester area. Individuals interested in volunteering and players of all skill levels are encouraged to register online at www.alternativebaseball.org.

The special donation from Dunkin’ is the latest initiative in an ongoing effort to support frontline employees and volunteers during the Covid-19 pandemic. Since March 2020, Dunkin’ has donated thousands of baked goods, pounds of coffee and gift cards to first responders, nurses, frontline workers and volunteer staff.


To learn more about Dunkin’, visit www.DunkinDonuts.com or subscribe to the Dunkin’ blog to receive notifications at https://news.dunkindonuts.com/blog.


About Dunkin’

Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 14 years running. The company has more than 12,600 restaurants in 40 countries worldwide. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit www.DunkinDonuts.com.

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