Western Massachusetts franchisees pay it forward by delivering Dunkin’ Sunrise Batch Coffee and baked goods to nearly 100 local first responders
PITTSFIELD, MA – Dunkin’ today delivered more than $1,000 in gift cards, 120 donuts and hot coffee to Western Massachusetts first responders in recognition of “Pay it Forward Day,” a global celebration that encourages people to perform random acts of kindness and spread goodwill throughout the community.
Over the course of the day, Dunkin’ paid it forward by surprising local first responders in Great Barrington, North Adams and Pittsfield with gift cards, baked goods and Dunkin’s new Sunrise Batch coffee. Sunrise Batch is the newest hot coffee in the brand’s Limited Batch Series, which is a medium roast featuring notes of cocoa, tangy sweetness, and toasted nuts.
“Our local first responders have been critical to the health and wellness of our communities this past year,” said Eric Stensland, Field Marketing Manager for Dunkin’. “Today’s delivery is designed to pay it forward to our local first responders as we express our appreciation for everything they do. Dunkin’ encourages all of our valued guests to celebrate ‘Pay it Forward Day’ by performing a random act of kindness.”
“Pay it Forward Day” began in 2007 as a way to inspire individuals to spread kindness around the globe. On “Pay it Forward Day,” people are encouraged to do something nice for another person and embrace the power of giving.
Today’s deliveries are the latest initiative in an ongoing effort by Dunkin’ to support frontline employees and volunteers during the Covid-19 pandemic. Since March 2020, Dunkin’ has donated thousands of baked goods, pounds of coffee and gift cards to first responders, nurses, frontline workers and volunteer staff.
Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 14 years running. The company has more than 12,600 restaurants in 40 countries worldwide. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit www.DunkinDonuts.com.