American Red Cross & Dunkin’ Donuts celebrate seven years of helping save lives and launch annual “Give A Pint, Get A Pound” Campaign
All presenting blood donors in January will receive a coupon for a free pound of Dunkin’ Donuts coffee
Nearly 35,000 pints of blood donated in Central New York during the month of January since inception of campaign in 2008
January 8, 2014 (Syracuse, New York) – For the seventh year in a row, Dunkin’ Donuts and the American Red Cross are teaming up for the “Give a Pint, Get a Pound” campaign, which provides a coupon for a free pound of Dunkin’ Donuts coffee* to all presenting donors at Red Cross blood drives in Connecticut, Maine, Massachusetts, New Hampshire, New York and Vermont during the month of January. The campaign is in celebration of National Blood Donor Month and helps increase awareness about the need for blood.
The campaign has achieved great success during the past six years as Dunkin’ Donuts has provided more than 520,000 pounds of coffee to presenting donors, and if one donation may help save up to three lives, Dunkin Donuts has potentially helped more than 1.5 million patients. Nearly 35,000 pints of blood have been collected in Central New York during the month of January since the inception of the program in 2008. Donated blood is used to help accident victims, trauma patients, transplant recipients, and those receiving treatment for life-threatening illnesses.
Dunkin’ Donuts and the Red Cross are thanking donors who support the community blood supply by rolling up their sleeves to give the gift of life. Since January is National Blood Donor month, it is a good time to thank blood donors for their generosity and encourage individuals to donate blood or platelets and help save a life on a regular basis. In addition, participating local Dunkin’ Donuts restaurants are hosting blood drives throughout the month to collect blood for hospital patients in need. To find a blood donation opportunity in your area, please call 1-800-RED CROSS (1-800-733-2767) or visit redcrossblood.org.
“The ‘Give a Pint, Get a Pound’ campaign helps the Red Cross increase blood collections so that we can provide blood to hospital patients where and when it is needed,” said Donna M. Morrissey, Director of Communications for the Red Cross Blood Services – Northeast Division. “This program reflects Dunkin’ Donuts’ commitment to the communities they serve, and we are very appreciative of Dunkin’ Donuts and our volunteer blood donors for their ongoing dedication to our lifesaving mission. We encourage all eligible donors to donate blood to help patients in need and as a special thank you they will receive a coupon for a free pound of delicious Dunkin’ Donuts coffee.”
“Dunkin’ Donuts is proud to partner with the American Red Cross once again to provide our coffee as a gift to those who give blood,” said Eric Stensland, field marketing manager for Dunkin’ Donuts.. “We encourage all eligible blood donors to give blood and help those in need in our communities.”
*Coupons are redeemable at participating Dunkin’ Donuts locations. Coupons are non-transferrable and not redeemable for cash.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has nearly 10,800 restaurants in 31 countries worldwide. For the full-year 2012, Dunkin’ Donuts’ restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.