Anonymous donation covers cost of groceries for approximately 60 seniors and high-risk individuals

Townsend, Mass. – Shoppers at the Hannaford Supermarkets store in Townsend, Mass. were greeted by a special surprise this morning when they discovered an anonymous donor had purchased their groceries.

The individual, who wishes to remain anonymous and is a regular at the Townsend store, donated $3,000 to cover the cost of groceries for Hannaford customers shopping during the store’s designated hours for seniors and those with compromised immune systems.

The donation resulted in free groceries for approximately 60 senior and at-risk customers at the Townsend Hannaford store. Some shoppers who benefitted from the donation paid it forward by buying gift cards to use towards the grocery purchases of others at the register.

“It was so great to be a part of this morning, which was made possible by a very generous customer. Our associates are working hard to serve the community and were so excited to share the news with customers when they arrived at the register,” said Hannaford Supermarkets Director of Operations Dave DeJohn. “This is a small community and this gesture put a smile on so many faces during a difficult time. We thank the donor for this act of kindness and encourage others to follow their lead by showing appreciation for others whenever possible.”

Hannaford stores in Massachusetts offer designated shopping hours for people age 60 and older and individuals with compromised immune systems, including pregnant women and caregivers, daily from 7 to 8 a.m. The special window is designed to provide a less crowded shopping environment and better enable social distancing during the coronavirus global pandemic.

For more information about Hannaford’s current store hours and COVID-19 safety precautions and social distancing measures, visit

About Hannaford Supermarkets

Hannaford Supermarkets, based in Scarborough, Maine, operates 182 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 26,000 associates. Additional information can be found at

Tagged on:
Skip to content