Favorite children’s characters will make an appearance during the family-friendly afternoon

GUILDERLAND, NY, October 4, 2022Stuyvesant Plaza will present a Fall Fun Fest in celebration of the season on Saturday, October 15 from noon to 3 p.m. The “enchanted” event will showcase a cast of children’s favorite animated stars and offer shoppers promotions from select merchants.

Beginning at noon, guests can take part in a meet-and-greet and the first of two sing- and dance-alongs with characters from Royally Radiant, including everyone’s favorite Ice Princess and Outdoorsman, alongside the youngest Madrigal Sister.

At 1 p.m., the Ice Princess and Outdoorsman will host a reading at The Book House and the Madrigal Sister will be available for photos at BARE. A second meet-and-greet and sing- and dance-along will be held from 1:45 p.m. until 3 p.m.

Select shops at Stuyvesant Plaza will offer special promotions during the Fall Fun Fest. At BARE, guests can enjoy 50 percent off an item on the kids’ menu when purchasing a full-priced adult meal. Customers who guess the number of Mash’em balls in a jar at Ta Da! can win a $5 coupon on purchases of $25 and more. Shoppers will also receive $4 off any regular-priced footwear at Stride-Rite. Additionally, Blaze Pizza will hand out vouchers for a buy one-get one free offer.

Guests can also enjoy festive fall photo opportunities at Stuyvesant Plaza, which will feature carved pumpkins, haystacks and mums on display.

“Autumn is a great time to experience what Stuyvesant Plaza has to offer. Our inaugural Fall Fun Fest offers families and all of our guests the perfect way to celebrate the season with these very special guest appearances by our favorite animated movie characters,” said Stuyvesant Plaza General Manager Rachel Ferluge. “Combined with special promotions from some of the plaza’s most popular merchants should make for a fabulous fall Saturday afternoon.”

For more information about the Fall Fun Fest, visit Stuyvesant Plaza’s Facebook page.

About WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 20 million square feet of existing space and an additional five million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit, call 617.232.8900 or follow WS Development on LinkedIn.

About Stuyvesant Plaza

Since opening in 1959 with 18 tenants, Stuyvesant Plaza has grown more than threefold to become the Capital Region’s premier outdoor lifestyle shopping center and professional office park. Stuyvesant Plaza, which opened just 12 years after the nation’s first outdoor shopping center in Los Angeles, is currently home to nearly 60 shops and restaurants. For more information, visit

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