Venue is first indoor theatre in upstate New York to partner with innovative technology service

Albany, NY – The Palace Theatre today announced that it is the first indoor theatre venue in upstate New York to partner with Appetize, the industry’s leading cloud-based enterprise point of sale system. The new software will improve concessions, bar service and inventory management at the historic entertainment venue in downtown Albany.

Appetize represents two of the fastest growing subsets of technology: point of sale and mobile payments – a market which is projected to grow by 400 percent over the next four years. The software offers a faster, easier-to-use sales experience for the patron and sophisticated, customized backend analytics to track inventory and provide real-time sales information to the venue. The new service launched at the Palace Theatre in early December.

“Our investment in Appetize allows us to provide patrons with cutting-edge technology resulting in the best experience possible at the Palace,” said Palace Theatre Executive Director Holly Brown. “This new software makes concessions payments more convenient and quicker so that our guests may spend their time at the Palace truly enjoying the world-class entertainment we bring to this historic stage.”

The Palace Theatre joins a select list of other notable sports and entertainment venues which currently utilize Appetize that include: Madison Square Garden in New York City, NY; Nikon at Jones Beach Theater in Wantagh, NY; and the Saratoga Performing Arts Center in Saratoga Springs, NY.

For a full listing of upcoming concerts and events or for more information about the Palace Theatre, visit


About Palace Theatre

The Palace Theatre has been Albany’s iconic downtown landmark for the last eight decades – bringing the biggest names in entertainment to the Capital Region. This grand cultural and entertainment facility first opened its doors in October 1931. Built during the Depression, the 2,800-seat Palace was the largest theatre in the region noted for a number of opulent movie houses. Today, the Palace remains the sole survivor of this period of entertainment. Its storied stage has seen more than 5,000 stars such as Bob Hope, The Who, Bruce Springsteen, Jerry Seinfeld, and great Broadway hits like Jesus Christ Superstar, Hairspray and more.  Arguably the most notable concert event took place at the Palace Theatre in April of 1965 when the now legendary Rolling Stones appeared here on their first tour of the United States. The venue is managed by The Palace Performing Arts Center, Inc., a 501(c)(3) non-profit organization and currently plays host to more than 100 world-class arts and entertainment events each year. The theatre has a significant economic footprint with over $3.5 million in ticket sales and 150,000 patrons annually. The Palace is a primary economic engine for downtown Albany.

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