Nearly $1.5 million in food and cash raised to fight hunger across five Northeast states
WORCESTER, MA – Hannaford Supermarkets and its customers donated 7,620 pounds of food valued at $12,345 to the Worcester County Food Bank as part of a hunger relief campaign that produced $1.4 million dollars in nutritious food and cash to food banks and pantries throughout the Northeast.
Hannaford Helps Fight Hunger took place during the 2019 holiday season and included a you-buy-one, we-give-one component, whereby Hannaford pledged to donate identical products when customers purchased specific shelf-stable items, including applesauce, spaghetti, oats, green beans, and corn.
“Each year we see the abundant generosity and caring of our customers through the Hannaford Helps Fight Hunger program,” said Ericka Dodge, Hannaford spokesperson. “Donations that help families and children who might not otherwise have enough nutritious food is a true demonstration of the impact we can all have in people’s lives. We are grateful for the partnership and commitment of our customers in helping to make our communities a stronger place.”
The annual campaign builds off the work that local Hannaford stores and distribution centers participate in daily. Hannaford donated nearly 25 million pounds of rescued food to Northeast hunger relief in 2019.
The Hannaford Helps Fight Hunger Campaign had three parts:
- Hannaford Helps Fight Hunger Boxes: Customers purchased boxes of food staples for $10. The boxes are then donated to a pantry local to the store where it was purchased; or the customer has the option to keep the box and donate directly to another organization. Valued at $930,000, a total of 93,000 Fight Hunger boxes were donated to hunger relief agencies throughout Hannaford’s five state presence, including 6,600 boxes or the equivalent of 52,800 meals in Massachusetts.
- Register Donation: Customers donated money to a local food pantry, right at the register. The register donations totaled $251,978, including $21,740 in Massachusetts.
- Buy One, Give One:Hannaford donated specific products identical to those items purchased by customers during a four-week period. Through the Buy One, Give One program, Hannaford donated 383 cases of nutritious food, equating to 7,620 pounds valued at more than $12,000, to the Worcester County Food Bank. The Buy One, Give One donations across the Northeast totaled 8,663 cases of food – or 175,000 pounds valued at $238,520.
Hannaford Helps Fight Hunger has generated funds and products valued at $11.5 million since the program began in 2008.
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About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 182 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.