Donation is part of $307,000 raised to fight hunger in New York
Hannaford Supermarkets today donated approximately 14,000 units of food to the Regional Food Bank of Northeastern New York and its branch to the south, the Food Bank of the Hudson Valley, as part of a hunger-relief campaign that produced more than $1 million in product and cash donations across five Northeast states, including $307,000 in New York.
Hannaford Helps Fight Hunger took place in December 2015 and included a you-buy-one, we-give-one component whereby Hannaford pledged to donate identical products when customers purchased specific shelf-stable items. The food donated Tuesday included 207 cases of peanut butter, 216 cases of spaghetti, 121 cases of mini ravioli, and 359 cases of oatmeal.
“Our customers showed their generosity once again through Hannaford Helps Fight Hunger,” said Hannaford Supermarkets Community Relations Specialist Brian Fabre. “At Hannaford, we believe that all New Yorkers can and should have access to the nutritious food they need. We are proud to partner with our customers in helping feed many of our neighbors who are struggling financially.”
The Hannaford Helps Fight Hunger Campaign had three parts:
- Hannaford Helps Fight Hunger Boxes: Customers purchased boxes of food staples for $10 and chose whether to have the box delivered to the local pantry or donated it personally.
- Register Donation: Customers donated money to their state food bank, in $5 increments, at the register.
- Buy One, Give One: Hannaford donated specific products identical to those items purchased by customers during a four-week period.
Each Hannaford store determined which local food pantries to support. Stores competed with one another to encourage donations, and those supermarkets with the highest level of giving receive additional cash donations from Hannaford to be contributed locally.
The annual Hannaford Helps Fight Hunger campaign is an extension of the work that local Hannaford stores and distribution centers engage in daily. Hannaford donated more than 20 million pounds of rescued food to Northeast hunger relief in 2015.
About Hannaford Supermarkets
Hannaford Supermarkets, based in Scarborough, Maine, operates 188 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.