All who come to give blood or platelets in January will receive a $5 Dunkin Donor Card
ALBANY, N.Y. —The American Red Cross and Dunkin’ Donuts are launching a new campaign this January to help increase donations and reward generous donors during National Volunteer Blood Donor Month. Through the new “Dunkin’ Donors Make a Difference” campaign, all those who come to give blood or platelets in January at Red Cross blood drives in Connecticut, Maine, Massachusetts, New Hampshire, Vermont and parts of New York will receive a $5 Dunkin Donor Card.
“The ‘Dunkin Donors Make a Difference’ campaign and DD Card will give generous Red Cross blood donors more options when visiting our restaurants and appeals to the preferences of a wide variety of blood donors,” said Eric Stensland, field marketing manager for Dunkin’ Donuts. “The DD Card can be used toward the purchase of any item at participating Dunkin’ Donuts – including coffee, hot chocolate and baked goods, among other items. We’re proud to partner with the Red Cross to thank blood donors this January and help ensure a sufficient blood supply.”
In addition, the DD Card features a Red Cross logo, is reloadable and can also be enrolled in the DD Perks® Rewards program.
“The DD Card is a badge of honor for Red Cross blood and platelet donors both during the campaign and throughout the year,” said Kay E. Schwartz, CEO of the Red Cross New York-Penn Blood Services Region. “Donating blood or platelets helps to save lives, and with Dunkin’ Donuts support, we can help ensure donations keep pace with hospital patient needs while recognizing blood donors for the heroes they are.”
This campaign reflects Dunkin’ Donuts’ steadfast commitment to the communities we live and operate in,” added Stensland.
The Red Cross and Dunkin’ Donuts partnership has achieved great success during the past seven years by supporting the collection of approximately 562,000 blood and platelet donations during January, which is often a challenging month for donations due to winter weather forcing blood drives to cancel and seasonal illnesses temporarily keeping some donors at home. Throughout the campaign, Dunkin’ Donuts franchisees will also participate by hosting blood drives, provide refreshments and encourage employees and customers to give blood.
How to participate
Simply download the American Red Cross Blood Donor App, visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767) to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in. Individuals who are 17 years of age (16 with parental consent in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has more than 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.