COLDWELL BANKER PRIME PROPERTIES ANNOUNCES INITIATIVE TO INCREASE VISIBILITY FOR ALBANY DEVILS AND SIENA BASKETBALL

Devils banner Siena banner

ALBANY, NY – Coldwell Banker Prime Properties today announced a partnership with the City of Albany, Albany County and the Times Union Center to further heighten the visibility of two of the Capital Region’s premier athletic programs, the Albany Devils and Siena College basketball, by underwriting support for more than two dozen pole banners that will align the streets of downtown Albany featuring player images from the arena’s two primary tenants.

The oversized pole banners are designed to increase awareness in Downtown Albany where the teams serve as valuable entertainment options and create a substantial economic impact. The 26 banners will adorn South Pearl Street, Broadway, and the riverfront beginning in August, and will hang year round except for during NCAA events.

“We would like to thank Coldwell Banker Prime Properties for its support and for recognizing the cultural and economic impact these teams have on Downtown Albany, the City of Albany, and the Capital Region,” said Bob Belber, General Manager at Times Union Center. “These banners will serve as a prominent reminder of the longstanding relationship the Albany Devils and Siena basketball have developed with Capital Region sports fans.”

“Coldwell Banker Prime Properties is thrilled to support two longtime jewels of the Capital Region with these new banners honoring the Albany Devils and the basketball program at Siena,” said Ken Raymond, Broker/Owner at Coldwell Banker Prime Properties. “These teams have been a tremendous asset to Downtown Albany for many years, and we’re proud to showcase their prominence in the city with these celebratory banners.”

The banners feature either an Albany Devils team photo or Siena guard Marquis Wright in action at Times Union Center. Their images are featured above the Coldwell Banker Prime Properties logo and company tagline “We never stop moving” – a serendipitous fit for the campaign.

The Albany Devils, the AHL affiliate of the New Jersey Devils, have called Downtown Albany and the Times Union Center home since 2010. The team’s arrival extended the Capital Region’s longtime relationship with AHL hockey, now at 25 years, which began with the Capital District Islanders (1990-93) and continued with the Albany River Rats (1993-2010).

Siena men’s basketball has played its home games full-time at Times Union Center Downtown Albany since 1998. The Saints have regularly ranked among the Metro Atlantic Athletic Conference leaders in attendance since moving their home games to Times Union Center.

Coldwell Banker Prime Properties, the number one Coldwell Banker affiliate in New York and a subsidiary of Prime Companies, is one of the top 40 residential real estate companies in the United States. With 15 company-owned offices and over 450 full-time agents, Coldwell Banker Prime Properties offers unparalleled experience and knowledge of the Albany, Utica and Syracuse regions. Last year, Coldwell Banker Prime Properties sold over $962 million worth of property and assisted over 5,000 clients.