As a media buyer, I’m  acutely aware that most of us multi-task while watching television.  Back in the day, that meant maybe folding your laundry or writing out a grocery shopping list.  Today that means having your iPhone, iPad, laptop…

As we head toward the “Game of the Year,” the one sporting event where the world seemingly stops, I ask myself – would I buy a local television spot during the Super Bowl? Super Bowl commercials have become legendary with…