SARATOGA-BASED SAMANTHA NASS FLORAL DESIGN TAKES ROOT AT STUYVESANT PLAZA

Stuyvesant Plaza, the Capital Region’s premier open-air retail destination, today announced that a Saratoga-based, female-owned, floral business will soon join the plaza’s diverse mix of retailers. Samantha Nass Floral Design is set to debut in August as a pop-up store, following in the footsteps of three other Saratoga businesses that have expanded below the twin bridges.

Founded in 2014, Samantha Nass Floral Design is known for its refined, nature-inspired floral work and its thoughtful, full-service approach to events, everyday flowers, and curated home goods. The Stuyvesant Plaza location will offer a curated selection of fresh florals, seasonal arrangements, and specialty items, making it easier for new and existing customers to experience the studio’s elevated design sensibility.

“We couldn’t be more excited to see Samantha Nass Floral Design set up shop at Stuyvesant Plaza this summer,” said Rachel Ferluge, General Manager, Stuyvesant Plaza. “As a thriving female entrepreneur, Samantha brings a unique mix of European flair and personal touch to everything she creates, whether it’s a cheerful bouquet or a wow-worthy event piece. Her fresh take on floral design will brighten up the plaza and give our shoppers something truly special to enjoy.”

“We’re proud to continue the long-standing tradition of having a florist at Stuyvesant Plaza,” said Samantha Nass, founder, Samantha Nass Floral Design. “It’s a legacy of beauty and community we’re grateful to be part of.”

“This isn’t a shift in direction – it’s a natural next step,” added Nass. “A chance to grow, connect, and create in a new space while honoring the people and places that have supported us from the very beginning.”

With the addition of Samantha Nass Floral Design, which will open a pop-up shop next to Union Hall Supply Co., Stuyvesant Plaza will feature four standout retailers with roots in Saratoga Springs. Uncommon Grounds, Lola Saratoga, and Union Hall Supply Co. have already brought their locally founded concepts to the plaza, and Samantha Nass Floral Design will further enhance this growing collection of Saratoga-born brands.

About Stuyvesant Plaza

Located in the heart of Albany at the intersection of I-87 and I-90/NY State Thruway, Stuyvesant Plaza is the premier open-air shopping and dining destination in New York’s state capital region. Since its founding in 1959, Stuyvesant Plaza has remained a vibrant hub where sophisticated style meets a slightly retro, effortlessly cool vibe.

With its comfortable covered sidewalks, inviting gathering spaces, and relaxed yet elevated atmosphere, the Plaza continues to attract a new generation of young professionals, families, and city transplants looking for a place to shop, dine, work out, or simply unwind. The dynamic mix of strong-performing local favorites such as BARE Blends, Circles, Josie’s Table, Jean Paul Salon & Spa, Lola Saratoga, Jacob & Anthony’s Italian, The Book House, and Uncommon Grounds, and sought-after national brands including Anthropologie, Athleta, Kendra Scott, Rowan, FP Movement, vineyard vines, Sur La Table, and Warby Parker sets Stuyvesant Plaza apart as the ultimate destination for shopping, dining, and socializing. For more information, visit www.stuyvesantplaza.com and follow @stuyvesantplaza on Facebook and Instagram.

About WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class experiences, designed with our customers, tenants and partners in mind. Established in 1990, WS is one of few vertically-integrated real estate companies that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 22 million square feet of existing space and an additional nine million square feet under development, it is one of the largest privately-owned development firms in the country.

For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn

Skip to content