Mark Bardack

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Mark became president of Ed Lewi Associates in April 2010 after purchasing the agency from its founders, Ed and Maureen Lewi. His leadership role at the firm has evolved since first joining the company more than a decade ago as its director of media relations before serving as its vice president of communications and later vice president.

A communications professional with 25 years of experience, Mark has been instrumental in helping the agency expand its client base and its geographic footprint.

Under his direction, the firm has become a regional operation in managing marketing and public relations initiatives for Dunkin’ Donuts across all of upstate New York, including Albany, Syracuse, Rochester and Buffalo; Hannaford Supermarkets in New York, Massachusetts and Vermont; Citizens Bank across eastern New York, from Albany to Long Island; the New York Racing Association and its signature property, Saratoga Race Course; and additional clients whose geographic interests stretch throughout the Northeast.

Prior to assuming his new role, Mark directly oversaw the media relations, media training and crisis communications departments. He collaborated on marketing, sponsorship and promotional development with the firm’s principals and associates.

Before transitioning to a career in public relations, Mark worked as a television news anchor, managing editor, reporter and producer for network affiliated stations in West Virginia, Michigan, and Upstate New York, including Albany, N.Y.  He joined ELA in April 1999 after a decade-long career in broadcast journalism.

Mark is a member of the 50 Group, comprised of the leading business executives in the Capital Region. He also serves on the Board of Directors of the Cystic Fibrosis Foundation’s Northeastern New York chapter and on the Community Advisory Board for Wildwood Programs. Mark is a past Board member of the Leukemia & Lymphoma Society Upstate New York/Vermont chapter and has volunteered his time as a consultant for Saratoga ArtsFest.

Mark earned his master’s degree from the Medill School of Journalism at Northwestern University and graduated cum laude with a Bachelor of Arts degree in Russian studies from Brown University where he was elected a member of the Phi Beta Kappa society. A native of Manhattan, Mark graduated top of his class at Stuyvesant High School, one of New York City’s three specialized public high schools.

Mark and his wife, Brooke, enjoy watching their four children, Jacqueline, Ashlyn, Nicholas and Alexander, participate in the performing arts, gymnastics, soccer and other extracurricular activities. In his spare time, Mark is avid sports fan, political and history junkie.

 

Great moments in Yankee fandom:
Attended only two games in 1983: Dave Righetti’s no hitter on July 4 and the infamous “Pine Tar” game featuring George Brett.

Most thankful for:
Ashlyn Elizabeth Bardack; named after my mother, and nurtured endlessly by her Nonnie.

If I could turn back the clock, I would:
Spend one more day with my dad

Favorite (and most memorable) promotion from childhood:
Free grandstand ticket to Shea Stadium with four proofs of purchase of Dairylea milk; half-gallon

Favorite author (s):
David McCullough, David Halberstam. And still enjoy tale of David vs. Goliath.

Favorite Saratoga giveaway:
Saratoga clock. It keeps on ticking.