Marketing Promotions

We’re basically your own private think tank. 

We know it’s not all about advertising and media relations. Sometimes you need a little extra pizzazz to get your business, product or event noticed. Lots of firms toss around the word “promotions” – but we make it special.  

So, what exactly is a promotion? It’s a subtle (and, occasionally, not so subtle) way to generate brand awareness and loyalty. Promotions come in many shapes and sizes, ranging from stand-alone programs to full-fledged campaigns comprised of media relations, advertising, community relations and social media.

With years of experience implementing promotions, we know the right people and have the right tools to make it happen. At ELA, we will work with you to make sure your business or event gets the attention it deserves. No idea is too big or too small – especially when done right. 

Our promotions capabilities include:

• Evaluation of promotional goals and objectives
• Development of image and sales-based promotional campaigns
• Implementation utilizing mix of media, retail and community partners
• Build-out of promotional campaigns as vehicles for additional publicity opportunities
• Conception, development and execution of events, sponsorship, product placement, sales incentives and merchandising opportunities
• Review and analysis to determine impact and results

Bottom Line: We turn lemons into lemonade. And they’re never sour.