Espresso re-launch includes new state-of-the-art equipment and new espresso recipe to create rich, smooth and balanced espresso drinks
UTICA, NEW YORK; – Utica Comets players today made a special visit to a local Dunkin’ restaurant to surprise guests in celebration of the new handcrafted espresso drinks at Dunkin’ locations in the Mohawk Valley.
Dunkin’ recently launched an entirely new handcrafted espresso experience and lineup of espresso drinks which include a rich, smooth and balanced taste. With new state-of-the-art espresso equipment for optimal espresso bean extraction, a new recipe for a stronger and more robust flavor profile, and even a bold and bright new cup design, the brand that already keeps America running with great coffee is now determined to become the destination for the best lattes, cappuccinos, Americanos, macchiatos and more.
Utica Comets players Zack MacEwen, Thatcher Demko and Richard Bachman spent the afternoon filling orders and treating guests to the new espresso drinks at the Dunkin’ restaurant, located at 112 N. Genesee St. in Utica, NY.
“Dunkin’ is committed to offering our guests quality espresso products and we are excited to introduce a new recipe and brand new equipment which provide a stronger and more robust flavor profile that our guests will enjoy,” said Eric Stensland, Integrated Marketing Manager, Dunkin’. “We are happy to celebrate our entirely new handcrafted espresso experience and lineup of espresso drinks with the Mohawk Valley community and the players of the Utica Comets.”
Dunkin’ is extending the espresso excitement through to the end of the year, by inviting guests to enjoy an espresso break every afternoon. From November 26 to December 30, guests can enjoy a medium-sized Dunkin’ latte or cappuccino for $2 from 2 PM to 6 PM at participating locations.
With the launch, Dunkin’ is adding two new espresso drinks to its menu for the first time, serving new Iced Cappuccino and Iced Americano. The Iced Cappuccino is brewed with freshly ground espresso beans and then blended with milk and served over ice for a refreshing, frothy and bold iced beverage. The Iced Americano blends a double shot of Dunkin’s espresso with water for a refreshing, espresso-forward cup.
Following the company’s rebranding designed to emphasize its beverage-focused strategy, the Dunkin’ espresso relaunch is one of the most transformative product initiatives in the brand’s recent history, including when the brand first launched espresso in 2003. Earlier this year, Dunkin’ Brands announced plans to invest approximately $100 million into the Dunkin’ U.S. business, more than half of which is committed to restaurant equipment, enabling the company to accelerate its beverage-led strategy, including espresso. With Dunkin’ franchisees also making a substantial investment in the initiative, the brand is determined to be known for great-tasting espresso drinks and to grow its share of the hot and iced espresso category.
Founded in 1950, Dunkin’ is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin’ has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,700 restaurants in 43 countries worldwide. Based in Canton, Mass., Dunkin’ is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.