HANNAFORD HELPS FIGHT HUNGER CAMPAIGN GENERATES 383 CASES OF FOOD FOR WORCESTER COUNTY FOOD BANK

Donation to Worcester County Food Bank one element of more than $1 million in food and cash raised to fight hunger across five Northeast states

WORCESTER, MA – Hannaford Supermarkets and its customers donated 383 cases of food valued at $7,700 to the Worcester County Food Bank as part of a hunger relief campaign that produced $1.1 million dollars in nutritious food and cash to food banks and pantries throughout the Northeast.

Hannaford Helps Fight Hunger took place during the 2018 holiday season and included a you-buy-one, we-give-one component, whereby Hannaford pledged to donate identical products when customers purchased specific shelf-stable items, including applesauce, spaghetti, oats, green beans and corn.

“Once again, customers showed their generosity through the Hannaford Helps Fight Hunger program, helping people who otherwise might not have enough nutritious food to eat,” said Eric Blom, Hannaford spokesman. “These donations demonstrate what a difference we can make in individual lives when we work together.”

The Hannaford Helps Fight Hunger Campaign had three parts:

  • Hannaford Helps Fight Hunger Boxes: Customers purchased boxes of food staples for $10, which were donated to a local food pantry; or the customer had the option to donate the box directly to another organization. Valued at $1 million, 100,000 Fight Hunger boxes were donated to hunger relief agencies throughout Hannaford’s five state presence. Each Hannaford store determined which local food pantries to support.
  • Register Donation: Customers donated money to a local food pantry at the register. The register donations totaled $66,866 throughout the Northeast, including $4,050 for the Worcester County Food Bank.
  • Buy One, Give One:Hannaford donated specific products identical to those items purchased by customers during a four-week period.

Hannaford Helps Fight Hunger has generated funds and products valued at $10.1 million since the program began in 2008. The annual campaign builds off the work that local Hannaford stores and distribution centers participate in daily.  Hannaford donated nearly 26 million pounds of rescued food to Northeast hunger relief in 2018.

About Hannaford Supermarkets

Hannaford Supermarkets, based in Scarborough, Maine, operates 181 stores in the Northeast. Stores are located in Maine, New York, Massachusetts, New Hampshire, and Vermont. Hannaford employs more than 27,000 associates. Additional information can be found at www.hannaford.com.

 

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