Marketing Specialist We are seeking a dynamic marketing professional with experience in both traditional and new media. Applicants should have robust experience in conceptualizing strategy and spearheading tactical placement across various media platforms, including broadcast, print, digital, social and outdoor.…
Awesome prize + engaging plan = social media returns
Launching a successful social media giveaway can be tricky if you’re not an avid Twitter user and aren’t sure how to engage your audience. However, if brands combine a great incentive with a plan, giveaways can be very successful at…
Get your brackets out, college sports aren’t over yet
It’s amazing how the popularity of certain sports differs by level of play. Baseball, for example, has always been viewed as “America’s Pastime,” yet college basketball has an entire month devoted to its postseason tournament while the College World Series…
Fundraising for Non-Profit Partners through Social Media
A successful partnership between a business and a non-profit organization is one which includes mutual benefits. Through cross-promotion, both parties can spread each other’s message and allow both to reap the rewards. As Northeastern Fine Jewelry and the American Diabetes…
A visit to the famous Carlo’s Bakery in Hoboken
During a family trip to New York City last weekend to celebrate my niece’s ninth birthday, we made a visit to Carlo’s Bakery in Hoboken, home of the TLC reality TV show Cake Boss. Cake Boss is one of her…
Win over your consumers, one contest at a time
How often do we wonder if our gimmicks or contests are doing what’s anticipated? Did we hit that millionth customer? Did we persuade them to check out our business instead of a competitor? And most importantly, is that person now…
The future of broadcasting live sporting events
With an increasing number of people “unplugging” from cable television and getting their entertainment through an internet connection and a streaming service, live sports are one of the few anchors left that tethers us to a cable television provider. Even…
Delivering a message that makes a difference
Your press event went off without a hitch. The sound system worked. The client nailed her lines. The display didn’t topple. The tape held on the podium sign. Reporters showed from every station. Cameras rolled and rolled and rolled. So…
When “Good” TV mirrors real life
As a media buyer, I’m acutely aware that most of us multi-task while watching television. Back in the day, that meant maybe folding your laundry or writing out a grocery shopping list. Today that means having your iPhone, iPad, laptop…
Scrabble contest gives fans the chance to place new word on the board
Scrabble tournaments are epic in my family. It wasn’t officially a holiday until my grandmother broke out the Deluxe Scrabble board and my aunts gathered around the kitchen table to do battle with premium squares and triple-word-plays as their weapons.…