Cait is a social media specialist with Ed Lewi Associates. She is responsible for creating and implementing social media marketing strategies for various clients. Cait works with clients to understand their social media goals, create social media plans, and design a strategy for execution. She actively works to generate an engaging channel between the client and the public by posting to all accounts, monitoring feedback and responding to inquiries and comments.
Before joining Ed Lewi Associates, Cait worked for Proctors in Schenectady as Digital Marketing Manager. There, she aided in the growth of social media accounts for Proctors, Capital Repertory Theatre, and Visit Schenectady while also maintaining their websites and other digital platforms. Prior to that, she worked as a Web Producer for NEWS10ABC and Fox23 in Albany, writing stories for their websites and managing social media accounts.
Born and raised in the Capital Region, Cait graduated from The College of Saint Rose with a degree in Communications – focused on Broadcast Production and Marketing. It was during her internship and brief stint in New York City with Madison Square Garden where she learned about the growing digital media platform and found her passion.
Outside of the digital world, Caitlin enjoys spending time with, and taking pictures of, her husband, their cat, Dulcie, and their dog, Jonas.
Ice cream, burgers, pizza, wings, cinnamon rolls…the list goes on!
Anywhere, as long as I get to travel the world.
Blue hydrangeas and white roses.
#JonasTheCorgle and #MondayMotivation
Best cupcake recipe:
My s’mores cupcakes (including toasted marshmallow on top!)